Glossary

• What Is Agency Churn Rate?

  A plain-language definition of agency churn rate for GoHighLevel and SaaS-reselling agencies, and how to calculate it.

• What Is Churn Rate?

  A plain-language definition of churn rate, how it's calculated, and what it means for GoHighLevel SaaS Mode agencies.

• What Is a Customer Health Score?

  A plain-language definition of customer health score, how it's calculated, and why it matters for GoHighLevel agencies.

• What Is Customer Lifetime Value?

  A plain-language definition of customer lifetime value (LTV), how it's calculated, and how churn rate determines it.

• What Is Expansion Revenue?

  A plain-language definition of expansion revenue, how it's measured, and how it applies to GoHighLevel SaaS Mode agencies.

• What Is Net Revenue Retention?

  A plain-language definition of net revenue retention (NRR), how it's calculated, and what a good NRR looks like.

• What Is a Product Adoption Score?

  A plain-language definition of product adoption score, how it differs from login activity, and why it predicts churn.

• What Is a Product Qualified Lead?

  A plain-language definition of product qualified lead (PQL), and how the concept applies to expansion within GoHighLevel sub-accounts.

• What Is Time to Value?

  A plain-language definition of time to value (TTV), why it predicts churn, and how it applies to GoHighLevel sub-account onboarding.