GoCSM tracks engagement at two levels for every sub-account: login activity (who's showing up, how often) and product adoption (which workflows and automations are actually in use), rolling both into one dashboard instead of requiring a manual check of each sub-account.
A login isn't the same as engagement. A client can open the dashboard once a week without ever touching the workflows or automations that actually generate them business — which means login count alone overstates how engaged an account really is.
GoCSM tracks both layers together: login frequency and session patterns per sub-account, plus which features and workflows are actively in use versus sitting dormant. An account logging in weekly but running zero active workflows shows a very different risk profile than one doing both, even though a simple login count would treat them the same.
This combined view is what makes engagement tracking useful for retention, not just reporting — it tells you not just who's around, but whether they're getting enough value to stick around, which is the question that actually predicts renewal.
Both — you can see sub-account-level trends and drill into individual user activity within that account.
Login activity tracking is included in the $57/month Login Activity plan; workflow and feature adoption tracking is included on the Basic plan and above ($197/month+).
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